Focus on Business One on One sessions

Ready to work intensively on your business development?  Focus on Business One on One sessions are tailored to meet your individual needs. Start with a complimentary business review to design a program that will focus on the areas you need most giving you the confidence to make decisions.

Whether you are just starting out or have been in business for years, whether you are wedding, portrait or commercial, Instinctive Desires will match your needs to their education programs. We only train photographers – this is our industry and we know how to get your business to the next level. See below for a sample of the modules available.

  • Bookings

    Making sure you convert your enquiries to bookings. Start the customer off on the right foot, build desire for your products and educate the customer as you go.
  • Viewings

    Customers buy what they see! Stop selling, start helping. Use The Emotional Sale to maximise every sale. We assist you in creating a custom sales process for your business so that you get the best results from every customer every time.
  • Customer Experience

    Creating excellent customer service standards to help increase your average sale.
  • Marketing Vehicles, Strategies & Promotions

    How to drive customers to your business. Create a marketing plan that ensures new lead generation and builds on the existing customers. Review your branding,  increase customer loyalty.
  • Financial Management – A plan for profit

    We review your income and expenditure, budgets and projections and ensure that you have the tools to  review your pricing and cash flow.  We provide simple budget plans to enable you to move forward.
  • Best Business – Database, reports, insurances, back ups

    An overview of successful business operation specific to the photographic industry.
  • Online Presence – Make your website work harder for you

    How can a blog, social media presence, SEO (search engine optimisation) and analytics help grow your brand.

2 hour sessions start from $660
Monthly onsite mentoring from $2,250 including ongoing telephone and email support


Register your interest online


click herefor your business review or call 03 8842 1234 to get you started.

Do not pass go!! Do not collect $200!! You need Lorna to get you on track with your wedding photography business!! She definitely sorted me out and turned me into a money making machine :) Warm Regards Daniel Sheehan

You guys are great, I couldn’t dream of a better way to start my photography business adventure, now I know what’s up ahead. Arek Rainczuk

Thank you Lorna for all your AMAZING insight on my business!! I have made many changes that have bought my income so much higher than I thought, with only a few SIMPLE steps!! THE COURSE WAS INVALUABLE!! Addie Babington

Wow – a full on interactive day packed with practical advice. Thanks Lee and Lorna – we are all looking forward to putting everything into practice. Andy Graves, Essence of Time Photography