If you are starting a photography business there are so many decisions to be made.
The Focus on Business 1 year course is 10 sessions which give you the direction and confidence to build your business. The monthly evening course in Melbourne, Sydney, Adelaide, Brisbane with other cities coming soon. The course gives you the information you need to learn how to run every aspect of a photography business. At the end of each session, you will have a to do list ensuring you are making informed decisions about your business.
Book now for Melbourne, Sydney, Adelaide or register your interest online or call 03 8819 0502
A practical, easy to follow course. Ideal for new and emerging photographers. Modules:
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Identify your styles
Who is your customer? what is your USP? This module enables you to decide on your style of photography and the niche that you will fill. These fundamental decisions enable you to move to the next stage of your business development .
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Financial management
The $1000 breakdown shows you where your money will go. Learn how to create a budget for your business giving you clear targets for the year ahead.
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Products & Pricing
What do you sell? How to set your pricing to ensure profitability. The success of your business depends on getting the price right. Be sure that you are getting the best possible return for the hard work that you do.
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Customer Experience
Put yourself in your customer’s shoes – we’ll tell you how to ensure that the customer service that you offer adds value to every contact you have with your clients.
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Marketing
An overview of marketing vehicles and strategies. You’ll be able to create a marketing plan that fits your business – it is easier than you think.
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Bookings
Presenting yourself as a professional from the very first call. Learn what your objectives are to ensure you convert the enquiry into a booking.
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Viewings
Will your work sell itself? An introduction to The Emotional Sale. You’ll learn how to establish a sales structure that will enable you to be confident selling your work. Open up a whole new world of growth without hard selling – you just need to build desire!
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Business basics
What you need to know as a business operator – insurance, database, software, recruitment and other stories.
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Online & Social Media
Website, Blog, Facebook, Twitter, Google + – how to use them to your best advantage.
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Work Life Balance
Making the transition from passionate amateur to profitable professional has its pitfalls – how to avoid them!
Course cost $1980 ($1790 AIPP members + CPD points) Includes 12 months online support forum, course material + BONUS The Photography Business Intro seminar.
Individual session cost $220 ($199 AIPP Members + CPD Points)
Melbourne Focus on Business group 6pm-8.30pm first Tuesday of every month
Venue: Nulab, 8-12 Venture Way, Braeside, VIC
Sydney Focus on Business group 6pm-8.30pm second Tuesday of every month
Venue: Dragon Image, 22 Herbert St, Artamon, NSW
Register your interest online or call 03 8819 0502.
This has given me so much to think about and I can’t wait to start some serious work on my business. Nicky Martin
Completely changed the way I think about my business and where I would like to be and what I would like to achieve, thank you. Tegan Jennings.
Perfect + amazing Ben Markey
