Many thanks for your last response I found it very helpful.
My next question relates to the advantages and disadvantages of renting studio space. my work is mainly portrature based and I am thinking of renting some studio space to to do some of my shoots. However, this will cost me a lot more money. I am concerned that clients my think I am ‘small time’ if I’m just a location photographer. what do you think the advantages of having a studio are and do you think that it is worth the expense? do you think it may help raise my perceived profile as a photographer.
Many thanks, Jacqueline J photography Melbourne
[emember_protected]Hello Jacqueline, glad to be of service! Another great question and one that I’ll answer in two ways. First, perceived value and second, target market. If you walk into a shop with beautiful fittings, marble floors you ‘understand’ why a t-shirt will cost you $200. This is to do with perceived value. It would be much harder for someone to sell you a t-shirt for $200 without that amazing backdrop. However, you sell photography – a truly customised product, so if your customer experience is completely in place and you are confident and professional at every turn you can represent this perceived value without the need for a studio. Secondly – target market. It will be much easier to photograph natural pet images on location than sensual glamour images. One of the very first things we tackle in the Focus on Business course for emerging photographers is to identify the target market, so feel free to book for our full day course in Melbourne on Thursday 16th June and have many more of your questions answered! The Genie[/emember_protected]