There’s an easier way to make your photography business grow!
Instinctive Desires provide business education for photographers. They help new and established photographers get the best results from every client. The results are a profitable studio and satisfied customers! Our range of mentor services and seminars, specialised training tools and market leading sales strategies will give you higher returns per customer without hard selling.
Our Focus on Business newsletters help you realise your growth potential and provide great photography business advice.
CPD points are available for our courses, workshops and mentoring programs.
Aims and objectives
• to raise the profile of professional photographers so that studios compete on style not price;
• to support photographers in business – sales, marketing, business management and customer experience;
• to stay current with developments in the digital imaging industry and update our products and services in response to the needs of the market
• to have as much fun as possible while achieving all of this!
Lee Andrikopoulos is experienced, knowledgeable and waves his arms around a lot! A professional speaker since 1997, Lee’s workshops are presented with enthusiasm, humour and heart. His passion is matched by his understanding of the photography market and the needs of photographers clients. His Emotional Sale training methods have given hundreds of studios the tools they need to increase their sales and profitability while reducing the need for hard selling techniques.
Stop Selling, Start Helping! Every seminar Lee presents is packed with easy to implement strategies and real life examples. Lee’s Emotional Sale concept quickly becomes the launch pad from which photographers grow their business. The Emotional Sale is not about turning people into hard sellers or manipulators. It is about understanding your clients’ wants and desires. The Emotional Sale gives you a sales process that allows you to stop selling and start helping, which results in less negotiation and more satisfaction for both parties.
Click here to find out more about photography business mentoring
The information that Lee presented in the seminar opened my eyes to what can be achieved in the viewing room and to a new way of selling. It all makes sense. Johl, JD Digital Photography.
Lee at his usual best- Fantastic presentation, entertaining, informative and most of all – full of infectious enthusiasm! Kelly, Athen StudiosMany thanks Lee, LOTS of specifics – not wishy-washy generalisations. Great to hear the stories based on EXPERIENCE, not theory. Paul Fenn, Whitehead Studios
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Lorna Andrikopoulos has a background in arts marketing, administration, 
event management and photography studio management. Lorna’s experience contributed to her success in running her own photography studio in Australia. In 2002, Lorna successfully co-founded “Instinctive Desires” and with nearly 10 years of experience under her belt, has a rare and valuable insight into the industry as a whole.
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Lorna’s business is her passion. She has created the Focus on Business Course for emerging photographers and established studios. This educational course provides a business foundation for photographers who wish to successfully manage a photography business! Lorna enables you to work on growing your business as opposed to working in your business.
Course topics include:-
• Customer experience
• Viewing room procedures and products
• Marketing & promotion
• Database & business management
• Production workflow management
• Studio procedures
• Staff recruitment and training
Click here for more information on the Focus on Business courses
You guys are great, I couldn’t dream of a better way to start my photography business adventure, now I know what’s up ahead”. Arek Rainczuk, March 2011
Thank you Lorna for all your AMAZING insight on my business!! I have made many changes that have bought my income so much higher than I thought, with only a few SIMPLE steps!!! THE COURSE WAS INVALUABLE!! Addie Babbington, Adalia Feb 2011
