Instinctive Desires was formed in 2002 by Lee and Lorna Andrikopoulos. The company name comes from the instinctive desire to be the best you can be. This philosophy applies to every aspect of our lives – professional and personal.

Our vision is to raise the standard of business excellence within the retail photographic industry so that studios compete on creativity not price.

We aim to provide a range of products and services enabling photographers to build a profitable business.

We aim to stay current with developments in the digital imaging industry and update our products and services in response to the needs of the market.

We have an international team of motivated and inspirational people who assist us to achieve the highest possible level of customer service with every client.

"Believe in yourself, believe in your spirit, believe in your passion to live and create" Lee Andrikoploulos, Director

"Follow your heart and you'll find yourself where you want to be" Lorna Andrikopoulos, Director

"It is better to risk regret than to regret not taking action" Doris Marr, Client Co-ordinator

"It isn't what you have, or who you are, or where you are, or what you are doing that makes you happy or unhappy. It is what you think about". Chris Harley, Account Manager

"The candle that burns twice as bright burns half as long". Julien Kennealy, Art Director

"If you've got it, flaunt it. If you don't, flaunt it anyway." Cameron Spencer, Systems Manager

Instinctive Desires has moved! Our new office is located at:

Unit 2, 6-8 Hamilton Place
Mount Waverley VIC 3149 Australia