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how much question. |
really worth? |
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Join today to receive our regular Focus on Business newsletter. Every month you'll receive a new Focus on Business tip targeted towards the professional photographer. This month we're discussing Emotion -vs- Logic - you sell an emotional product! Click on the link below to read the whole article.
Emotion vs Logic
Instinctive Desires believes in the importance of building emotional desire. There are many ways logic helps you to increase sales. Logically, a 20x24" portrait is worth the paper it is printed on, the frame, the glass and the matt. This is a value of no more than $100 - $200. Emotionally a portrait is worth how much? $1,000… $5,000 …..$10,000? One of the main reasons we buy goods and services is to compliment how we see ourselves. We rarely buy for logical reasons; we buy for the emotional rewards we … [Read PDF...]
