Emotion vs Logic
Instinctive Desires believes in the importance of building emotional desire. There are many ways logic helps you to increase sales. Logically, a 20x24" portrait is worth the paper it is printed on, the frame, the glass and the matt. This is a value of no more than $100 - $200. Emotionally a portrait is worth how much? $1,000… $5,000 …..$10,000? One of the main reasons we buy goods and services is to compliment how we see ourselves. We rarely buy for logical reasons; we buy for the emotional rewards we … [Read PDF...]
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